Why downsizers are buying apartments in South Yarra's 661 Chapel Street

A central, buzzing location and beautifully designed interiors were just two of the reasons why John made the move.
661 Chapel St towering over Melbourne High School. Image supplied
Joel Robinson May 20, 20210 min read

661 Chapel Street has become a landmark of South Yarra since its construction, towering over the heritage-listed Melbourne High School.

Blending the old with the new, 661 Chapel Street, designed by the local architecture firm Bird de le Coeur, soars 30 levels with unique panoramic views across Melbourne and the Yarra River.

One of its recent buyers was John, who recently purchased a three bedroom apartment in the building.

His role as CEO of a large healthcare company sees him travelling frequently. It took just six months of searching before he set his sights on 661 Chapel St.

A central, buzzing location and beautifully designed interiors were just two of the reasons why John made the move.

What attracted you to 661 Chapel St?

I wasn't in the market for long as I was very particular about the type of apartment I wanted. Location was paramount as were high level amenities and quality.

In less than 6 months I'd found my dream apartment!

What really appealed was that the build is of exceptional quality and set back from the street which gives it that sense of separation and less noise. The views are remarkable and won't be built out!

What category buyer type do you identify as?

I'm a downsizer who is looking for low maintenance living but not ready to compromise on size or quality. Interior design, modern features, security and great amenities were on my list of priorities.

Was location a factor in your decision?

Absolutely. I was looking inner-city but not particularly South Yarra. I found myself drawn to the area because it's so diverse. It's just as close to hit the shops and restaurants as it is to find yourself walking through stunning parks and gardens.

With the city, sports stadiums and Yarra river just minutes away – it literally does have everything at your door.

Now that you are living at 661 Chapel St, what do you enjoy most?

The resident amenities are fantastic.

The gym is particularly great for me – no more excuses now that I have a gym in my building! 

It's great inviting a few friends over to use the cinema as well. There's a real sense of community in the building. It's not too large or impersonal.

Most people chat and get to know you and there's that unsaid thing where we look out for each-other and the building itself.

Joel Robinson

Joel Robinson is a property journalist based in Sydney. Joel has been writing about the residential real estate market for the last five years, specializing in market trends and new developments across the country
South Yarra Apartments
661 Chapel Street
This website uses cookies to ensure you get the best experience on our website. Find out more in our privacy policy.
Accept Cookies