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Does virtual furniture assist property marketing campaigns?

A four-bedroom home on Laura Street in Seaforth was recently marketed with virtual furniture in its imagery, given the house was empty.

The three-level, four-bathroom home was marketed as a blank canvas, in need of some refurbishment.

{yoogallery src=[images/stories/2013/11/06/sea1]}

Photos: Seaforth house without furniture

It passed in at its weekend auction but sold for $3.5 million plus on November 4 through Glen Wirth and Marijke D'Crus of Richardson and Wrench.

Wirth says virtual furniture enhances the photos and a lot of people can’t imagine what a room might ultimately look like with furniture in it.

{yoogallery src=[images/stories/2013/11/06/sea2]}

Photos: House with virtual furniture

Wirth says they were able to achieve the same goal as staged furniture, but for only a few hundred instead of a few thousand.

poll-results-nov-8

 

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