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Sydney's leafy suburb of Roseville welcomes technology-smart The Uptown development

Sydney's leafy suburb of Roseville welcomes technology-smart The Uptown development
Sydney's leafy suburb of Roseville welcomes technology-smart The Uptown development

Sydney’s low-density leafy suburb of Roseville has welcomed its first technology-smart apartment development The Uptown, with 80% of stage one apartments snapped up at launch.

Designed by Longton, the $200 million The Uptown development will feature 213 apartments across six buildings.

Located on a 1.37-hectare site on Victoria Street, Brent Marvin of MD+A Architects has described the project as “timeless and sophisticated”.

Roseville is a much sought-after suburb with limited real estate opportunities because residents cherish the easy lifestyle and tend to stay in their family homes long after their kids have left,” says Steven Yu chief executive officer of Longton.

“While some contemporary apartment developments have been built recently in Roseville, nothing matches the smart features and high levels of quality and comfort of Uptown," says Yu.

With interiors by Archer + Wright, apartment features include marble, broadloom carpet and wide-plank timber floorboards.

Each apartment comes with its own iPad to control features from the lighting to the cinematic quality 3D theatre and surround sound system.

Each iPad also includes Longton’s iButler app for ordering goods and services and the lobbies of each building include iCommunity – electronic noticeboards displaying neighbourhood information and residents messages.

The toilets in the apartments include technology features found in a bidet and have been manufactured by Toto in Japan.

Uptown will be released in three stages, with the first stage comprising of 70 apartments across two buildings.

Majority of sales have been to owner-occupiers.

One-bedroom apartments are 52 square metres in size and start from $599,000.

Two-bedroom apartments range in size from 60 square metres to 91 square metres and start from $699,000.

Three-bedroom apartments range in size from 95 square metres to 101 square metres and start from $999,000.

“The serenity here makes it hard to comprehend that we’re on the edge of one of Sydney’s most vibrant precincts,” says Yu.

“Chatswood has the largest retail precinct outside the central CBD, one of the most active business centres, and is a food and entertainment mecca, so you can live peacefully in Uptown while still being close to the action.

“When you consider that the Sydney CBD is just 8km away, Roseville is a very convenient location for people of all ages,” says Yu.

Following the demand of the stage one release on September 28, stage two was brought forward, securing 30% in sales.

The Uptown has a scheduled completion date of early 2016.

The Uptown will join Longton’s other Sydney developments including Futra and Avantra.

The median apartment price in Roseville is $712,500, a 42.8% change in the past five years, according to RP Data.

Nicola Trotman

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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