Herron Todd White launches new brand identity and logo

Property valuation and advisory firm Herron Todd White has launched a new brand identity, including a new logo, as it repositions itself within the industry. 

The new brand identity was designed by identity management and design group Cato Partners, led by recent Officer of the Order of Australia (AO) recipient Ken Cato. 


The new visual identity represents the company’s evolution and strategic direction, says Herron Todd White CEO, Brendon Hulcombe.

“Our updated brand better identifies the core of our business, it demonstrates the strength of the services we offer and our positioning within the property valuation industry,” he says. 

Hulcombe says the new visual identity is the positive outcome of the company’s broadening footprint in Australia, unprecedented growth, and increasing recognition. 

“This change is a logical step in our succession and gives us an umbrella under which we can continue to expand our services and locations during our next phase of growth and development.

“We see our new brand profile as an important contribution to attaining our long-term strategic goals,” he says. 

Herron Todd White bills itself as the largest independent property advisory group in Australia with annual turnover of around $100 million and more than 750 staff located in 65 offices across the country in every state and territory.

Larry Schlesinger

Larry Schlesinger

Larry Schlesinger was a property writer at Property Observer

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