Datong developer group sponsors Adelaide United

Datong developer group sponsors Adelaide United
Datong developer group sponsors Adelaide United

Adelaide United have secured a sponsorship deal with the Adelaide-based Chinese property developer Datong. 

It's a two-year sleeve sponsorship of the A-League side.

The Reds will boost their Asian profile by playing games in China, Adelaide United’s chairman, Greg Griffin, said.

“We are delighted to be the first Australian football club in a major national sporting competition to secure a major Chinese company as a significant sponsor," he said.

Datong is a major developer in China building prestigious apartments and commercial buildings exclusively in Adelaide.

Datong is chaired by Jin Liang.

From Chinese foundations in 1988, it has had a presence in Adelaide since the early 2000s, with apartment developments currently underway in both Flinders and Gouger streets with another project earmarked for Waymouth Street.

‘Da’ means large or leading, while ‘tong’ is a metaphor for a smoothened road.

Image courtesy of Football Australia.

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

Commercial Adelaide

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