10 weeks to go: Auction selling tips between now and Christmas: He Said/She Said

The countdown to Christmas comes with increasing anticipation and anxiety - not just the joyous distractions of the long Christmas to do lists.

The looming holiday deadline plays havoc with the property market, but deals can be done right up to Christmas Eve. Indeed one year the late Double Bay agent secured a Christmas Day sale of a luxury Vaucluse waterfront with his New Zealand buyer. It was the booming late 1980s.

Our veteran property commentators, Jonathan Chancellor and Margie Blok offer tips for anxious vendors set to list for auction between now and the Christmas break.   

HE SAID:jc-silhouette-5

- Certainly you shouldn't be waiting for a print marketing campaign – advertise your property on the internet immediately, even if the property is billed as a forthcoming auction.

- Choose an experienced local agent who will be pro-active in finding buyers, and then identify the right buyer for your home. Hopefully the agent already knows the likely buyer from their long list of unsuccessful bidders at their recent auctions. 

- Offer extended settlement terms to say March 2014 – as this gives buyers time to sell their property during the likely quieter January and February period.

- Auction clearance rates normally trend downwards through December, but this year its possible the market could be more robust – however it would be a folly to put all your hopes on a December 21 auction outcome.

mb-silhouette-4SHE SAID:

- Commission a building and pest report to be made available to potential buyers – not only will it expedite things, but buyers will also see you have nothing to hide. And it could also identify a problem that may to need to be rectified.

- A quick cosmetic clean-up can do wonders – get the men around the house to steam-clean the carpets, wash the windows, re-grout bathroom tiles, touch up paintwork, and high pressure hose outside areas.

- Be sensible about pricing your property - don’t be greedy. Listen to your agent’s market feedback about the value of your home so you can make an informed decision about its worth in the current market based on all the recent comparable sales.

- Meanwhile don't forget a quick declutter, along with styling and professional photographs which will present your property in its best light. If pushed engage a stylist to declutter and do an interior makeover. Certainly hire a professional photographer to take four to six pictures of your property for internet advertisements.

Good luck!

Community Discussion

Be the first one to comment on this article
What would you like to say about this project?