Buying property online now as easy as booking a hotel room: Mark Mendel

Buying property online now as easy as booking a hotel room: Mark Mendel
Buying property online now as easy as booking a hotel room: Mark Mendel


Buying a new home in Australia has become as easy as reserving a hotel room online following the release of a new 'Online Reservation System' from ASX-listed property marketplace

IBN has developed technology that allows new home buyers to reserve their preferred properties completely online, without the need for any human contact. 

IBN is focused on creating a fairer and more transparent experience for Australian consumers seeking to buy new property, and has already sold more than $500 million worth of property. The platform has thousands of properties across more than 190 developments in Sydney, Melbourne and Brisbane including apartments, townhouses plus house and land packages.

The new online reservation technology is revolutionary in the property market, and enables prospective buyers to access the thousands of properties available via the website, and then immediately reserve their preferred property 24/7 without waiting for a real estate agent to become available.

This is a revolutionary development in real estate. To be honest we can't even find anyone globally who has deployed this technology before like the way we have.

We are always looking for ways to make the process of purchasing new property easier for prospective buyers. This system means buyers no longer have to wait for a real estate office to be open in order to put down a deposit on a new property.

We have developed this online reservations system from scratch, and the beauty is that it allows a buyer to reserve their desired property in a matter of minutes at any time of day from anywhere in the world. Even a foreign investor in China can simply log on to the reservations system on our website and secure a property in Australia.

The online reservations system will provide buyers with the most complete list of new developments in Australia, allowing them to access many first release and pre-public release projects before they are generally available as well as potentially taking advantage of additional buyer incentives in the future for those that buy online. 

IBN recently listed on the ASX and is positioning its platform for global growth in the coming years. Last month it acquired Nyko Property, a research and advisory business servicing the needs of mortgage brokers, accountants and financial planners, enabling iBuyNew to also provide research and other information to help buyers make more educated purchasing decisions.

The new online reservation technology means buyers will now be able to view full price lists, floor plans and related property documents, then reserve their chosen property though a simple 3-step process by supplying purchaser, solicitor and deposit payment details.

While most of the Australian real estate industry will shut down over Christmas, prospective buyers will continue to be able to reserve their preferred properties throughout the holiday break via the iBuyNew online reservations system.

iBuyNew is committed to using technology to reshape the new property buying experience, making it fairer, more efficient and more transparent. Our plan is to become the number one destination for new property buyers in Australia.

Mark Mendel, is founder and chief executive officer of and can be contacted here.

Residential Sales Online Listing

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